Funnel drop-off calculator
See where users leave a funnel, and what recovering part of the biggest drop would be worth.
How it works
Each step’s drop-off is the share of users who didn’t reach the next one. Recovered users then convert at the same rate as those who stayed.
recovered value = lost users × share recovered × later conversion × valueQuestions
Which step should I fix first?
The one losing the most users, unless a later step loses fewer people who are each worth more.
Why do users drop at checkout?
Errors, slow pages, surprise costs and long forms are the common causes. Traces show which.