Behavior (journeys, funnels, friction)
User-journey analytics from ordinary frontend spans.
Behavior turns frontend spans into journeys with no separate analytics SDK. Each page view or action is one span with attributes: required session.id and journey.step_name; optional journey.step_type (page_view or an action), journey.is_milestone (true on the success step, like an order placed), a step value (money, for value at risk), user.id (signed-in versus anonymous) and a role (segments). Rage and dead clicks are sent as logs with a friction type. Behavior shows sessions, top pages, exit pages, funnels, conversions, friction (rage clicks, dead clicks, backtracking, error-prone steps), anomalies, and sessions at risk scored by a drop-off model. Existing attribute names can be mapped on Attribute mappings; common names are detected automatically.